Well, I got to wondering yesterday whether my memory was correct. So I went back and looked at some photos, and sure enough, John Madden used to wear a tag on his pants. I could never figure out why he did this. Was it some kind of press or locker room pass? But why would he need that? Was it a "cheat sheet" of the plays he wanted to run that day? Or was it some kind of identification tag, just in case he got lost? I just don't know. Other prominent coaches of the era such as Don Shula, Tom Landry, and Chuck Noll never wore them, as far as I could tell. Nevertheless, I'm sure with a little internet research, one could find the reason why Madden always had the tag.
Actually, though not widely known at the time, John Madden was for sale during those years. For publicity reasons, the NFL felt it wise to limit the knowledge to NFL “insiders”. Thus, scouts, opposing team owners and other interested parties could scan Madden’s price tag with their binoculars to get the current price. How effective it was as a marketing gimmick, I don’t know.
ReplyDeleteThe apple does not fall far from the tree. Too funny Allen.
ReplyDeleteJim R.
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The tag that is attached to Madden's pants is really a game ticket. To discourage Madden imposters he had to present a unique game ticket to the referees before being allowed on to the field.
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